YOUR MAKEUP LOOKED PERFECT THIS MORNING. WHAT HAPPENED?

You spent time perfecting your foundation and concealer, only for your makeup to start looking oily, creased or patchy a few hours later. Sound familiar?

YOUR MAKEUP LOOKED PERFECT THIS MORNING. WHAT HAPPENED?

You spent time perfecting your foundation and concealer, only for your makeup to start looking oily, creased or patchy a few hours later. Sound familiar?

Your makeup routine deserves a better finishing step

It Don't Move is designed to set your makeup with a smooth, matte finish and help it stay looking fresh through water, sweat and everyday wear.

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WATERPROOF ISN'T JUST A WORD. SEE IT IN ACTION.

RAIN. SWEAT. TEARS. YOUR MAKEUP HAS MET ITS MATCH.

Some moments are too important to spend worrying about your makeup.

Whether it's an emotional celebration, a hot summer day or an unexpected downpour, It Don't Move Waterproof Setting Powder is designed to help protect your makeup against water, sweat and tears.

Go ahead. Live in the moment.

One Powder All-day confidence

Flawless coverage that keeps up with YOU.

One Powder All-day confidence

Flawless coverage that keeps up with YOU.

Waterproof Wear

Designed to resist water, sweat and tears.

Long-Lasting Finish

Beautiful makeup that stays looking fresh for longer.

Flawless Coverage

Helps even the appearance of skin tone and imperfections.

Everyday Confidence

Made for busy days, special occasions and everything in between.

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Why Our PowderStands Out

Why Our PowderStands Out

Our Product
Original
Others
Knock-off
More Than 10+ Hour Wear
Waterproof
Oil Resistant
Replaces Primers & Setting Sprays
Survives Humidity, Tears & Sweat
Zero Oily Nose or Patchiness

Why KAIYAA is different NOT YOUR ORDINARY SETTING POWDER.

Most setting powders focus on finishing your makeup.

REAL WOMEN. REAL EXPERIENCES

REAL WOMEN. REAL EXPERIENCES

KAIYAA is designed to do more. Powered by our TearShield™ Technology, It Don't Move combines a beautifully smooth matte finish with waterproof, sweat-resistant and tear-resistant performance. No complicated powder layering. Just one final step designed to keep your makeup looking its best.

THE DIFFERENCE IS IN THE FINISH.

THE DIFFERENCE IS IN THE FINISH.

Immediately After Application A beautifully smooth, matte-looking finish that helps set your foundation and concealer. Throughout the Day Makeup designed to resist unwanted shine, water and sweat, helping your look stay fresh for longer. When Life Gets Emotional Tear-resistant setting power designed to help protect your makeup when unexpected moments happen. One Powder. One Final Step. Makeup That Stays With You.

Over 56M Views On Instagram

Real Customer Success Stories

Watch authentic testimonials from customers who transformed their lives

love ittt!!!!
Total game changer!

Amazing Results!

This product completely transformed my results and exceeded all expectations.

Powder Saved My Life

Even through tears it doesnt budge

Life-Changing Results

My clients love this powder and as a makeup artist i must say, its a MUST HAVE your face doesn't move from morning to evening. Looks just the same.
PREMIUM QUALITY
MAKEUP THAT STAYS
SATISFACTION GUARANTEED
PREMIUM QUALITY
MAKEUP THAT STAYS
SATISFACTION GUARANTEED
PREMIUM QUALITY
MAKEUP THAT STAYS
SATISFACTION GUARANTEED
PREMIUM QUALITY
MAKEUP THAT STAYS
SATISFACTION GUARANTEED

THE KAIYAA EXPERIENCE: 30 DAYS OF MAKEUP THAT DOESN'T MOVE

See visible changes unfold each week

DAY 1

Your Makeup, But Better

Discover a beautifully smooth, matte finish with makeup designed to resist water, sweat and tears.

DAY 14

Confidence in Every Occasion

From busy workdays to nights out and unexpected rain, feel more confident knowing your makeup is set for the moments that matter.

DAY 30

Your New Makeup Essential

Make waterproof setting powder part of your everyday beauty routine. Beautifully set makeup, less worrying and confidence that goes wherever you do.

IT DON'T MOVE. BECAUSE YOUR MAKEUP SHOULDN'T HAVE TO.

Customer Reviews

Overall rating: 5.0 / 5 from 69 reviews.

Customer photo review of 'IT DON'T MOVE' Waterproof Setting Powder

I used this powder to seal my makeup on a beach day, I enjoyed the whole day and the makeup was intact, I couldn't really believe it.

'IT DON'T MOVE' Waterproof Setting Powder

Customer photo review of 'IT DON'T MOVE' Waterproof Setting Powder

brought this waterproof don’t move powder when it first dropped and brought three shades ( milkshake, translucent , and pearl) and out of the three my fav were and are milkshake and translucent. I am not a make up girlie I’ve only started getting into it BUT WHEN I TELL YOU THIS POWDER!!!! It is god sent so good on skin , not cakey, good for sensitive skin I’m in love. Anytime I wear it everyone says the make up is set sleek , last all day no cake even when wiping face nothing. It was my birthday and I had a surprise from my work and I was crying non stop and my make up did not move , smudge or crease. Honestly when I finish the products I’ll defo do a restock and try the new powders she released. Absolute amazing marketing and product. P.s. sorry for taking so long to write a review!!

'IT DON'T MOVE' Waterproof Setting Powder

Customer photo review of 'IT DON'T MOVE' Waterproof Setting Powder

This is actually the first time a brand claims the benefits of the product and it preforms excatly how it was described as. It really is waterproof and sweatproof. This powder doesn’t melt if its hot outside or if water splashes to ur face. Dont matter if theres a drop of water in ur face or a whole bucket of if the powder stays on its place. It does not move. I sprayed my face with water multiple times and the powder stayed on!! The longest time that I’ve had this powder on my face was for 10hrs and it still looked like i just finished doing my makeup. I will restock more of this when im running out of my current one. I will buy multiple shades also for sure🩷

'IT DON'T MOVE' Waterproof Setting Powder

Customer photo review of 'IT DON'T MOVE' Waterproof Setting Powder

This is the truth! Works extremely well with One/Size on til dawn setting spray. I literally had my makeup on for 12 hrs and I still looked like I just beat my face from the morning. No touch-ups!

'IT DON'T MOVE' Waterproof Setting Powder

Customer photo review of 'IT DON'T MOVE' Waterproof Setting Powder

I’m a watery eye girlie and my makeup always breaks up where I dab my watery eye throughout the day. I did a beat using my “It Don’t Move” powder as soon as I received it, and like always, my watery eye did its thing, but this time whenever I kept dabbing, my makeup didn’t move! I don’t know where you’ve been all my life, but I’m so glad you’re here now to save my watery eye makeup day❤️

'IT DON'T MOVE' Waterproof Setting Powder

Customer photo review of 'IT DON'T MOVE' Waterproof Setting Powder

Ordered shade Pearl, similar to poundcake by Huda Beauty. The finish is amazing and flawless. I’ll definitely be repurchasing. New favourite! 😍

'IT DON'T MOVE' Waterproof Setting Powder

Customer photo review of 'IT DON'T MOVE' Waterproof Setting Powder

I’ve only used once since I’ve purchased it however it’s amazing as I get watery eyes as soon as make up goes on my face and it didn’t budge. Happy with this

'IT DON'T MOVE' Waterproof Setting Powder

Customer photo review of 'IT DON'T MOVE' Waterproof Setting Powder

After seeing the multiple videos showcasing this powder and its waterproof abilities I just had to purchase, especially as my hayfever always ruins my makeup underneath my eyes. I also have a sweaty top lip which ends up making me look like I have a moustache! I first used the powder when I had somewhere to go, big risk, but it was worth it. My eyes did not water even a little bit, I was in complete shock! I could feel myself sweating as it was a warm day so I kept checking my makeup and it didn’t budge! (I didn’t use setting spray, but removed the powdery look by spraying water and it didn’t mess up the makeup so it IS waterproof!) the only area that came off a bit was my top lip but I do excessively sweat there. It wasn’t a huge amount of makeup that came off so was fixable. This powder is magic, if you’ve been hesitating, don’t!

'IT DON'T MOVE' Waterproof Setting Powder

One of the best setting powders I’ve EVER used, easily blurred and as an oily girl it stood tough for multiple hours, definitely recommend and repurchasing 🫶🏼

'IT DON'T MOVE' Waterproof Setting Powder

My makeup last all day and night now!!

'IT DON'T MOVE' Waterproof Setting Powder

Store owner replied: We absolutely love hearing this! 😍💖 All-day AND all-night flawless makeup? That’s exactly what we created KAIYAA Cosmetics for! 🥹✨ Thank you so much for your lovely review and for trusting our brand. We’re so happy our product is making a difference in your makeup routine! 💕

As a bartender that works 8-10 hour shifts, I do get sweaty and my makeup didn't move a single bit for the first time!!! I struggle with oily skin so that you sooooo much!!!! 10/10 product

'IT DON'T MOVE' Waterproof Setting Powder

After being a loyal costumer to this powder for over a year now i can safely saybit is the best powder i have ever trued and will definitely buy a lot more

'IT DON'T MOVE' Waterproof Setting Powder

I must confess that I was totally impressed by how it truly lives up to its name! The moment I have set my undereye concealer with a few dabs of the powder, it did not move. Using a light hand and a few presses goes a long way in preventing creasing, and I really love how finely milled and how seamless it was!

'IT DON'T MOVE' Waterproof Setting Powder

ive always struggled with watery eyes so powders usually ruin my makeup but this one is a total game changer!! Its waterproof cry proof blurring and keeps my undereyes in place all day! i can finally do full beats without any worries. absolutely obsessed, thank you 🤍

'IT DON'T MOVE' Waterproof Setting Powder

I have been using the powder for nearly everyday for a month and my makeup always stays in place. It took me awhile to figure out how to use it properly but the customer service was amazing and always helped me she told me what to do and went so far to help me for it to work and I’ve never been so thankful

'IT DON'T MOVE' Waterproof Setting Powder

“It Don’t Move Powder” is honestly the best powder I’ve ever used. It gives the most flawless matte finish without ever looking dry or cakey. The texture is so smooth and lightweight, it melts into the skin perfectly and keeps everything looking clean and fresh. What makes it even better is how powerful it is — it’s waterproof, sweat-proof, and glasses-proof. No matter what I’m doing, my makeup doesn’t smudge, crease, or move. Even with glasses on, there’s no separation or marks on my nose. And through heat or long days, it stays locked in place flawlessly. If you want a powder that truly does everything and keeps your makeup matte, smooth, and unbothered all day, “It Don’t Move Powder” is the one. I’m obsessed with it! 💕

'IT DON'T MOVE' Waterproof Setting Powder

no powders have ever worked for me until I bought this one, my makeup now lasts all day it literally DOES NOT MOVE and my base always looks flawless 💅🏼

'IT DON'T MOVE' Waterproof Setting Powder

I absolutely love the powder I didn’t think that it’s gonna work on me cause I sweat a lot, my makeup didn’t move at all the whole night I really recommend it and need 10 from it KAYIA DID THAT.

'IT DON'T MOVE' Waterproof Setting Powder

Hi, i was a bit dubious the first time i tried it didn't work ì sent an email to Kaiyaa the company they replied back to me explaining how to apply since then i've used twice really does work no more tears running down my face.Thanking soo much 😊

'IT DON'T MOVE' Waterproof Setting Powder

For anyone contemplating.. please just get it! I bought shades chocolate (for all over my face) and milkshake (for under my eyes) and my makeup was still in tact 8 hours later in 27 degree heat! It definitely is sweat and transfer proof!

'IT DON'T MOVE' Waterproof Setting Powder

I love that this powder is actually translucenton my dark skin but I didn'tget the transf-proof proper propertfrom it. I like the powder enough to order more!

'IT DON'T MOVE' Waterproof Setting Powder

It's actually an amazing product. Holds everything in place the say it needs to. Really want a few more shades just to add to collection

'IT DON'T MOVE' Waterproof Setting Powder

Frequently Asked Questions

Is It Don't Move really waterproof? +

Yes! Our powder is formulated to resist water and help keep your makeup in place when exposed to moisture, sweat and tears. Results depend on application and the products used underneath.

Can I use it on oily skin? +

Yes. It Don't Move is designed to help reduce unwanted shine while leaving a smooth, matte-looking finish.

Will it make my under-eyes look cakey? +

Our powder is designed to create a smooth finish. For best results, apply a small amount with a brush or puff while your concealer is slightly tacky, rather than layering too much product.

Do I need setting spray? +

No. We recommend using It Don't Move as your final setting step without applying setting spray or other powders over it.

How do I choose my shade? +

Not sure which shade is right for you? Contact our team via TIKTOK and INSTAGRAM DM for shade-matching assistance before ordering.

How do I remove waterproof powder? +

Use a suitable makeup remover or cleansing product to gently break down and remove your makeup at the end of the day.

Are your products for sensitive skin and do they have any fragrances in them +

Our products are safe for sensitive skin and has no fragrance in it

What is the Shelf Life +
24 Months Open Shelf Life
48 Months Unopened Shelf Life
Is it Cruelty Free and Vegan +

Yes 

'IT DON'T MOVE' Waterproof Setting Powder
Excellent 4.8 | 1319 reviews

'IT DON'T MOVE' Waterproof Setting Powder

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